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On February 2, 2011, ALFA launched a NEW template for the ALFA Update with the intent of providing a better, cleaner, friendlier user experience. Please share your feedback!

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Just over a year ago, I interviewed Eric Marsh over at Brookdale Senior Living for the post Nation's Largest Senior Living Company Embraces Social Media [more]


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What if you had five minutes to talk with the government about the care your senior living community or company provides every day?  What would you say in five minutes that could shape future laws?  Would you ask for more resources?  Would you ask for more rules?  Less rules?  What about when it comes to those whom you care for with memory loss? [more]

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stylish womanALFA is working to build awareness about ageism and how we, as a society, can reduce or eliminate the harm it causes. Stereotypes and ageism come in many shapes and forms and can be both physically and emotionally abusive.
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Producers of “Assisted Living America” have released an online preview of the documentary and seek donations to complete the film, which examines the nation’s long-term care options.

The approximately nine-minute trailer features several senior living pioneers, including ALFA Board past chairmen Tom Grape of Benchmark Assisted Living and Paul Klaassen of Sunrise Senior Living.
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Orchard Hill hosts Dreams Can Come True event

Yesterday, one of our senior living communities, Orchard Hill assisted living community in New Ulm, Minnesota hosted their first Dreams Can Come True event. 

Just wanted to share a couple of quick links with everyone from the event yesterday.  The staff did such a wonderful job!  It was so exciting to see the look on the faces of those whose wish came true. [more]


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