The 2010 ALFA Conference & Expo video, audio and PowerPoint presentation are currently available for senior living professionals to utilize for educational purposes. Please feel free to comment, rate and review the presentations. Your feedback is important to ALFA as we plan the 2011 Conference & Expo, April 5th-7th in Orlando, Florida.
General Session Keynote Presentations
General Session – Keynote Phil Lempert:
Trend Watch: The Future of Your Business
For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some to the most prestigious companies worldwide. Sponsored by Sodexo.
General Session – Keynote by Maddy Dychtwald:
How the Age Wave Will Transform the Markeplace–and Our Lives
Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. As one of the nation’s leading authorities on the lifestyle, marketing, and retirement implications of the “age wave,” she has spent more than 20 years deeply involved in exploring all aspects of this subject. In 1986, she co-founded Age Wave, a firm created to guide Fortune 500 companies and government groups in product/service development for boomers and mature markets. Sponsored by Ventas.
- Download a synopsis of Maddy Dychtwald's presentation - coming soon
Concurrent Session Presentations
Active Green Environments: Engaging Residents, Cutting Costs and Boosting Marketability
Have you ever thought about your community’s landscape as a resource for expanding resident services? This session will address the concept of providing engaging, attractive, and eco-friendly environments that offer opportunities for exercise and a therapeutic setting for residents. Building additions can also incorporate this green approach – enhancing marketability and return on investment.
Faculty: Aaron D’Costa, Vice President of Marketing and Business Development, Pathway Senior Living. Geoff Deigan, President, WRD Environmental. Bill Sturm, Principal, Serena Sturm Architects.
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- Listen to the streaming audio presentation - coming soon
Affordable Assisted Living
This session will examine the prospects for public funding in senior living, and include perspectives from the provider and payor points of view.
Jackie Garner, Consortium for Administrators of Medicaid and Children’s Health Operations, CMS. Blair Minton, President, BMA Management. Jerry Finis, CEO, Pathway Senior Living.
Ancillary Services – Partnering for Success
Lessons learned in building win-win outsourcing relationships and integrating specialty clinical programs into your service model.
Faculty: Sharon Roth-Maguire, VP of Clinical Services, Horizon Bay Retirement Living. Heather Gabilanes, Regional VP of Resident Care, Northeast Region, Sunrise Senior Living.
Balancing Move-Ins and Move Outs –the Clinical Perspective
Industry executives will discuss lessons learned from three functional perspectives: sales, clinical, and regional operations. This session will focus on best practices for effective alignment of quality care, operating costs, and sales in order to manage move-ins and move-outs.
Faculty: Kristine Delgado, VP, Sales and Marketing, Sunrise Senior Living. Michelle Hamilton, SVP Operations, Country Meadows. Brenda Kennedy, Vice President of Clinical Services, Bell Senior Living.
Building and Leveraging Leadership Talent
This session will explore proven methods to develop and retain leadership talent throughout the organization.
Faculty: Ed Oxford, Senior Vice President and Chief Talent Management Officer, Banner Health. MaryAnn Hughes, VP of Human Resources, Five Star Senior Living. Mike Rodis, VP of Human Resources, Sunrise Senior Living.
Changing Independent Living Service Package
In preparation for the baby boomer generation, discussions will focus on aging in place and the changing customer wants, desires, and needs. Presenters will discuss demographic changes and expectations of the next wave of residents in Senior Living.
Faculty: James Pusateri, Senior Vice President, Sales and Marketing, Horizon Bay Retirement Living. Greg Richard, EVP Field Operations, Brookdale Senior Living. Daniel Schwartz, Principal, New Paradign Senior Living.
The Changing Service Industry Landscape
In preparation for this session, polls will be conducted with an online consumer panel of more than 80,000 members about their attitudes on issues relevant to senior living. It is your opportunity to understand how your current and future consumers are thinking about the most critical issues facing your organization.
Faculty: Phil Lempert.
Crystal Balls and Business Models: Entering the New Decade
Understand the CFO’s perspective in maintaining resident quality of life while supporting a vibrant sustainable business model. Learn how the current economic outlook has shaped these decisions.
Faculty: Michel Augsburger, CEO, Chancellor Health Care (moderator). Tom Croal, Senior Vice President and CFO, Silverado Senior Living. David Mitchell, VP and CFO, BMA Management. Jon DeLuca, President and CFO, Horizon Bay Retirement Living. Kristin Ferge, Executive Vice President and Treasurer, Brookdale Senior Living.
Disaster Planning
This session will provide important tools that will help prepare your community for a potential disaster. This most successful disaster responses are a result of comprehensive analysis, planning, and practice. Hear from presenters who focus on planning and implementing effective disaster plans.
Faculty: Ray Miller, Director of Risk and Safety Solutions, Direct Supply. Jeff Chester, Vice President, ACT. Stanley Szpytek, President, Fire and Life Safety, Inc.
Emerging from the Recession
Successful providers share lessons learned from the economic downturn. Presenters will discuss economic efficiencies utilized to weather the recession while not compromising resident care and services. Tools to monitor expense and revenue, including cost creep will be discussed.
Faculty: Chris Hyatt, Executive Vice President, and COO, Emeritus Senior Living. Jeff Patton, Vice President, Procurement, Brookdale Senior Living.
Engaging Families - Learn customer relationship management approaches to enhance family relations.
This program includes the impact of effective mulit-cultural approaches to resident service and family expectations, and how to deliver difficult messages such as care level and pricing changes.
Faculty:
Rita Altman, RN,
National Director of Memory Care Services,
Sunrise Senior Living.
Michael Goins,
Executive Director,
Chelsea Senior Living.
Brenda Abbott-Shultz, Vice President, Resident and Family Services,
Benchmark Assisted Living.
Exploring the Strengths, Weaknesses, and Opportunities for the Regional Provider in Today’s Economy (Peer-to-Peer)
Building on last year’s popular session, this peer-to-peer session brings together small to mid-sized company leaders to share their experiences in the changing marketplace and innovative solutions to the unique challenges they face in leading their organizations. An excellent session for owner-operators, executive directors, and other in management to network and find solutions to those “up at night” issues and market opportunities.
Faculty: Loriann Putzier, Executive Vice President and COO, IntegraCare Corporation. Richard Williams, Vice President, HHHunt.
Grassroots Advocacy Panel – Explore how senior living providers communicate and develop lasting relationships with elected officials and other community leaders.
Learn the steps to convey and promote the public advocacy interests of your organization.
Faculty: Jordan Bernstein, Senior Vice President, Cassidy & Associates. Mark Miller, CEO, Pennsylvania Assisted Living Association. Travis Smith, VP/General Counsel, Five Star Senior Living.
Is the Past a Predictor of the Future?
Hear from the financial pros that know the senior living business about forecasts for the upcoming year and beyond. We’ve asked them to talk about lessons learned from the past and how these may be future indicators. They will provide perspectives on the changing economy, including financing alternatives, valuation trends, debt financing, changing capital requirements, and the new Fannie and Freddie.
Faculty: Mark Ohlendorf, Co-President and CFO, Brookdale Senior Living (moderator). Justin Hutchens, President and COO, National Health Investors. Mike Stephen, Senior Vice President, Marketing, Health Care REIT. Kevin Filter, President, Oak Grove Capital.
- Download session PowerPoint and audio presentation
- Listen to the streaming audio presentation - coming soon
Managing Risk and Liability (Peer-to-Peer)
Managing risk all revolves around the front line of service. Within a peer-to-peer format hear how others have engaged staff in ways that reduce liability and hold down insurance premiums, while enhancing the level of customer service. We know you will have lots to share in areas such as: the impact of the changing economic and litigious climate, insurance renewals, record keeping, recognition programs, staff training, workers compensation, fraud and drug testing.
Faculty: Frank Russo, Senior Director of Risk Management, Silverado Senior Living. Andrea Griesmar, Vice President, Human Resources, Brightview Senior Living.
Market Fundamentals and Trends in Senior Living
Obtain the latest information regarding occupancy, construction and acquisition in senior living. Explore specific markets best poised for expansion including models of independent living and assisted living.
Faculty: Michael Hargrave, Vice President, National Investment Center MAP. Chuck Harry, Research Director, National Investment Center.
Medication Technician Management
With most residents needing assistance with their medication, well-qualified medication technicians fill a critical role. Hear from this panel which will address the implementation of a medication technician program from the provider and regulator perspective.
Faculty: Jan Brickley, Pharmacy Consultant, North Carolina Department of Health and Human Services. Delinda Kanaskie, Vice President, Education and Clinical Services, Country Meadows Retirement Communities.
Moments of Truth in Customer Experience Management
Speaker will provide insights and lessons learned about branding the customer experience. More than just delivering promises, the customers’ experience ultimately creates your identity and differentiates you from the competition. Hear how a number of service industry clients have connected with customers in compelling ways, and how to engage employees in every facet of branding.
Faculty: Rob Rush, President and CEO, LRA Worldwide.
Online Marketing for Senior Living – Are You Prepared?
New strategies for sales and marketing using social media networks and other supporting technologies. Panel will cover managing Internet leads, e-mail marketing integration and the impact of technology on family decision-making and influencers.
Faculty: Dan Hobin, CEO, G5 Search Marketing. Shannon Ingram, Director of Marketing, Silverado Senior Living.
Positive State Regulatory Outcomes
During difficult economic times, state regulatory agencies struggle with meeting the charge of safety and security oversight. This session will present creative ways providers and states are working together to assure quality of life for residents and regulatory oversight. Sponsored by CARF.
Faculty: Kayda Johnson, COO, Senior Resource Group. Kevin Coughlin, Director, Bureau of Assisted Living Wisconsin. Susanne Matthiesen, Managing Director, CARF.
Shaping the Future (Peer-to-Peer)
What will senior living look like in 2013? Have your predictions from 2006 come true? This “future forum discussion" was extremely popular at ALFA’s 2006 Conference and the results appeared on the ALFA Web site; “creating a shared vision and roadmap to the future.” Together, you will envision scenarios for our future, share ideas and fresh perspectives.
Faculty: Judd Harper, COO, The Arbor Company. Jayne Sallerson, Senior Vice President of Marketing, Emeritus Senior Living.
State of Senior Living: Proven Leaders Discuss the Future
CEO Panel: Hear from executives on how the economy has affected their business and how they are planning for the future based on changing market dynamics and consumer desires. Sponsored by National Health Investors
Faculty: Brenda Bacon, President and CEO, Brandywine Senior Living (moderator). Thilo Best, CEO, Horizon Bay Retirement Living. Granger Cobb, CEO, Emeritus Senior Living. Bruce Mackey, CEO, Five Star Senior Living. Mark Ordan, CEO, Sunrise Senior Living. Bill Sheriff, CEO, Brookdale Senior Living.
- Video presentation - coming soon
Technology Driven Decision Making
Learn the latest about integrating and sharing knowledge across all functional areas of the company; including the impact of distance learning. Together these drive service quality, staff engagement and corporate knowledge sharing.
Faculty: Scott Ranson, Vice President and Chief Information Officer, Brookdale Senior Living. Bill Sivil, VP Information Technology, Emeritus Senior Living.
Transforming Health Care Using Information Technology – What Will It Mean for You?
Understand the latest expectations and trends under health-care reform and the American Recovery and Reinvestment Act (ARRA); IT and clinical perspectives.
Faculty: David Roberts, Vice President, Government Relations, Healthcare Information and Management Systems Society (HIMSS).
Trends in Dining Services
Resident satisfaction with dining service is critically important to the overall customer experience. Hear from proven leaders about what has worked to bring about a higher degree of resident involvement and satisfaction. Explore the quality improvements systems utilized to bring about this change.
Faculty: Guy Hemond, Vice President of Dining Services, Benchmark Assisted Living. Steve Sacco, Divisional Director Dining Service, Emeritus Senior Living. Wayne Langley, Vice President, Sodexo Senior Services.
- Download session PowerPoint and audio presentation
- Listen to the streaming audio presentation - coming soon
Women in Leadership – Sharing their Journey
This dynamic discussion will feature a panel of prominent senior living businesswomen. These panelists with a wealth of experience and achievement will discuss and share their career accomplishments, challenges, strategies for leadership development, their paths to success, and life lessons learned.
Faculty: Tiffany Tomasso, Former COO Sunrise Senior Living (moderator). Brenda Bacon, President and CEO, Brandywine Senior Living. Pamala Temple, A Place for Mom. Sue Farrow, President and CEO, Integral Senior Living. Stephanie Handelson, COO, Benchmark Assisted Living. Kathy Sweeney, Managing Director, U.S. Seniors Housing, GPT Group. Vicki Clark, President, Vintage Senior Living.
- Download session PowerPoint and audio presentation
- Listen to the streaming audio presentation - coming soon